22 November 2016

Hipsters Decoded

Whether you’re a hipster starter keen to get in the game, or a closet hipster, these benchmarks would be your guide to identifying your hipster niche and inner hipster level.

 

WEEKEND TO-DO LIST

Indie music festivals, pop-up markets and cafes that most often than not, is a journey itself just to get to (the more inaccessible, the better) fit right at the top of your to-do list.

 

If that’s even possible, you’d eat off food trucks serving elevated grubs all day err day!

 

This 10 & 11 December, look out for The Handy-Craft Market, happening at The Cathay. Think fairy lights, local designers, and heaps of festive cheer. Is it Christmas yet?

10390951_1738244799738945_7167370710547168828_n

YOU ARE WHAT YOU LISTEN TO

Can always trust a hipster to introduce some good music! Often labelled the music snobs, hipsters pride themselves on the ear for discovering the good stuff. If the likes of The XX or Arcade Fire is on your playlist, you’re on the right track. Up your game by going vinyl.

KONICA MINOLTA DIGITAL CAMERA

SUPPORT LOCAL

We know your hipster game is strong when we spot you rocking a homegrown label. After all, hipster spirit is all about confidence in individuality.

 

Selling high quality handcrafted leather products, Chota (The Cathay, #03-03) is a gem waiting to be discovered. If leather’s not your thang, The Assembly Store (The Cathay, #01-22) is where you’ll find all things dapper.

14485071_10157444905635545_4178215982606286887_n

OLD IS THE NEW BLACK

From fixed gear bikes to vinyl, thick rimmed glasses, Vespa and lumberjack beards, hipsters are bringing vintage back like how JT brings sexy back.

 

We say you’re way pass entry-level hipster if you are man enough to don a well groomed beard.

OLYMPUS DIGITAL CAMERA

12 May 2017

Hunt and Seek

Download BeaconMi app and hunt to win movie vouchers!

05 May 2017

Ink & Cut

Get your dapper on at The Cathay (24 & 25 June)


join in the conversation
  • Thank you marketing students of Temasek Polytechnic! 🙌

Great findings and ideas! Just being around you guys make us feel younger and more driven to do crazier things!

Thanks for having us, smashing job guys!
  • Coffee run ☕️
  • Rediscover a tale as old as time. 
The enchanted rose is now displayed at The Cathay and Cathay Cineleisure Orchard.
  • @kongskullislandmovie, WE WANT TO WATCH IT FIRST!

Let's hashtag our way to getting heard guys! 
50 fans will be invited should we come out tops in Singapore!

Simply:
1) Share or Repost this photo
2) Hashtag #CATHAYLOVESKONG in your captions

Let's smash this, show us what you've got guys!

Make sure your profile is set to public. 
Campaign ends 28 Feb.